Duke and Duchess of Sussex working with Hollywood investor

In 2023, Prince Harry and Meghan Markle reportedly enlisted Adam Lilling, a U.S.-based venture investor and business advisor, to support the development of their commercial and investment activities. Lilling is known for his work in the technology and media sectors, as well as for advising high-profile individuals and companies on strategic growth and partnerships. The reported collaboration came as the Duke and Duchess of Sussex continued to build their post-royal business portfolio through their California-based organization, Archewell. Since stepping back from official royal duties in 2020, the couple has entered into a series of media and commercial agreements, including partnerships with streaming platforms such as Netflix and Spotify. Their activities have included content production, philanthropic initiatives, and brand-related ventures aligned with their public profile. Adam Lilling, founder of Plus Capital, has been associated with managing business opportunities for public figures, including athletes, entertainers, and digital creators. His role typically involves identifying investment opportunities, structuring partnerships, and advising on brand expansion. Reports in 2023 indicated that his involvement with Prince Harry and Meghan Markle was aimed at helping them diversify income streams and explore new commercial avenues, including potential investments and endorsements. While specific details of the arrangement were not publicly disclosed, the reported move reflected a broader trend of public figures leveraging venture capital expertise to manage and grow personal brands and business interests. The Sussexes’ engagement with an experienced investor highlighted their continued efforts to formalize and expand their presence in the private sector.