Prince Harry Joins BetterUp for Mental Health Support

On 24/03/2021, Prince Harry, Duke of Sussex, was announced as the first Chief Impact Officer of BetterUp, a Silicon Valley-based coaching and mental health company. The appointment marked his first formal role within a private sector organization following his decision, alongside Meghan Markle, to step back from duties as senior members of the British Royal Family in March 2020. BetterUp, headquartered in San Francisco, provides professional coaching, leadership development, and mental fitness services to individuals and organizations. In his role, Prince Harry was tasked with contributing to the company’s social mission, including advancing conversations around mental health, supporting product strategy related to well-being, and promoting the importance of coaching as a tool for personal and professional development. The company stated that his work would involve advocacy, public awareness, and helping to shape initiatives focused on building resilience and supporting mental fitness. The announcement followed Prince Harry’s ongoing public engagement with mental health initiatives, including previous campaigns such as Heads Together in the United Kingdom. In statements released at the time, he emphasized the value of proactive mental health support and the benefits of coaching in helping individuals manage stress, improve performance, and build stronger personal habits. The appointment received widespread media coverage, reflecting interest in the Duke’s transition into roles outside traditional royal responsibilities. It also aligned with a broader trend of public figures engaging with private sector organizations focused on health and well-being during the COVID-19 period.