Rolex is one of the world’s most iconic luxury watchmakers, known for its unmatched craftsmanship, precision, and timeless design. Founded in 1905 by Hans Wilsdorf and Alfred Davis in London, the company moved to Geneva in 1919, establishing itself as a Swiss brand. Rolex revolutionized watchmaking with innovations such as the first waterproof wristwatch—the Oyster—in 1926, and the first self-winding mechanism with a Perpetual rotor in 1931. These groundbreaking advancements positioned Rolex as a pioneer in functional elegance.
Throughout its history, Rolex has become synonymous with prestige, resilience, and achievement. Its watches have accompanied explorers to the deepest parts of the ocean and the highest peaks of the Himalayas. From the Datejust and Submariner to the Daytona and Sky-Dweller, each model reflects a unique blend of heritage, durability, and sophistication.
Rolex maintains complete control over its production, crafting each component in-house to ensure the highest standards of quality. The brand also upholds a strong commitment to philanthropy and environmental sustainability through the Rolex Awards for Enterprise and Perpetual Planet initiative.
Rolex is more than a watch—it is a legacy of excellence.
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Backgrond - By MHM55 - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=90190616