Ownership Transferred to Hans Wilsdorf Foundation

Rolex SA, a prominent name in the luxury watch industry, has been under the ownership of the Hans Wilsdorf Foundation since its establishment as a private family trust. The foundation was created by Hans Wilsdorf, the founder of Rolex, who aimed to ensure the long-term sustainability and independence of the brand. This transition of ownership has allowed Rolex to maintain its focus on quality and innovation without the pressures that often accompany public ownership. The foundation's stewardship has been instrumental in preserving the brand's legacy while also enabling it to adapt to changing market dynamics. Rolex SA, along with its subsidiary Montres Tudor SA, is responsible for the design, manufacturing, distribution, and servicing of wristwatches sold under the Rolex and Tudor brands. The foundation's commitment to excellence is reflected in Rolex's continued reputation as a leader in the luxury watch sector, known for its precision, durability, and timeless design. The impact of this ownership structure is evident in Rolex's ability to invest in research and development, ensuring that it remains at the forefront of watchmaking technology. Furthermore, the foundation's philanthropic efforts contribute to various social causes, aligning with Wilsdorf's vision of giving back to the community. This unique ownership model has not only secured Rolex's position in the market but has also fostered a culture of responsibility and innovation within the company.