Apple initiated manufacturing of iPhone 7 in Bengaluru

Apple's decision to initiate the manufacturing of the iPhone 7 in Bengaluru marked a strategic move to cater to the growing demand for smartphones in India. The Bengaluru facility was established to enhance Apple's production capabilities in the region, allowing the company to respond more effectively to local market needs. This initiative was part of Apple's broader strategy to increase its footprint in India, a market characterized by a significant number of smartphone users and a rising middle class. By manufacturing locally, Apple aimed to reduce import duties and enhance its competitive edge against other smartphone manufacturers operating in the country. The production of the iPhone 7 was expected to not only meet local demand but also contribute to the company's global supply chain efficiency. Furthermore, this move aligned with the Indian government's push for local manufacturing under the 'Make in India' initiative, which encourages foreign companies to set up production facilities in the country. Apple has been actively seeking incentives from the Indian government to support its manufacturing operations, which could lead to increased investment and job creation in the region. The establishment of the iPhone 7 production line in Bengaluru is a significant step in Apple's ongoing efforts to expand its market share in India, where competition is fierce and consumer preferences are rapidly evolving.