Founding of Wilsdorf and Davis

Wilsdorf and Davis was established in London by Alfred Davis and his brother-in-law Hans Wilsdorf. The company initially focused on importing Swiss movements from Hermann Aegler and assembling them into watch cases produced by Dennison and other manufacturers. This business model allowed them to cater to the growing demand for wristwatches, which were becoming increasingly popular among consumers. The partnership leveraged the precision of Swiss watchmaking and the craftsmanship of British case manufacturers, creating a product that appealed to both jewellers and the public. Over time, the company gained a reputation for quality and reliability, which laid the groundwork for its future success. As the market for wristwatches expanded, Wilsdorf and Davis adapted to changing consumer preferences and technological advancements in watchmaking. This adaptability was crucial in positioning the company for future growth and innovation in the luxury watch sector. Eventually, Wilsdorf and Davis evolved into Rolex SA, a name synonymous with luxury and precision in horology. The transition from a small import business to a leading global watch manufacturer illustrates the impact of strategic partnerships and a commitment to quality in the competitive watch industry.