Microsoft announces acquisition of Activision Blizzard

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Updated By: History Editorial Network (HEN)
Published:  | Updated:
3 min read

Microsoft's acquisition of Activision Blizzard marked a pivotal moment in the gaming industry, with the deal valued at $68.7 billion. This acquisition aimed to enhance Microsoft's gaming portfolio and expand its reach in the competitive gaming market. Activision Blizzard, a prominent American video game developer and holding company, is recognized for its successful franchises such as Warcraft, Diablo, Call of Duty, StarCraft, Candy Crush Saga, Crash Bandicoot, Spyro the Dragon, Skylanders, and Overwatch. The acquisition was part of Microsoft's broader strategy to strengthen its position in the gaming sector, particularly in the realm of cloud gaming and subscription services. By integrating Activision Blizzard's extensive library of games, Microsoft sought to attract more users to its Xbox Game Pass service, which offers a subscription model for accessing a wide range of games. This move was seen as a response to the growing competition from other gaming companies and platforms, emphasizing the importance of
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Primary Reference: History of Microsoft
Location: United States of America
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