Ford sold 30,000 units in Middle East

In the Middle East automotive market, Ford faced significant competition from other manufacturers. In a particular year, Ford reported sales of 30,000 units in the region. This figure was notably lower than that of its competitors, General Motors and Nissan Motors, which sold 88,852 and 75,000 units respectively. The sales performance highlighted the challenges Ford encountered in gaining market share in a region where consumer preferences and brand loyalty played crucial roles. The competitive landscape was characterized by a strong presence of established brands, making it difficult for Ford to increase its sales figures despite its long-standing history in the automotive industry. Ford's distributor in Saudi Arabia had previously announced cumulative sales of 100,000 Ford and Lincoln vehicles since the start of operations in the country, indicating a potential for growth, but the annual sales figures suggested that the company needed to implement more effective strategies to enhance its market position.