Jennifer Brace, Chief Futurist at Ford

Jennifer Brace serves as the chief futurist at Ford, a role that involves analyzing and predicting future trends that could impact the automotive industry. In this capacity, she plays a crucial role in shaping the strategic direction of the company. Her responsibilities include identifying emerging technologies, consumer preferences, and market dynamics that could influence Ford's product development and business strategies. By leveraging data and insights, Brace helps Ford navigate the complexities of a rapidly changing automotive landscape, ensuring that the company remains competitive and innovative. The role of a chief futurist is increasingly important in the automotive sector, where advancements in electric vehicles, autonomous driving, and connectivity are transforming how consumers interact with cars. Brace's insights are vital for Ford as it seeks to adapt to these changes and meet the evolving needs of its customers.