Cristiano Ronaldo established his fashion brand CR7,
| Fashion | Retail | Sports |
Updated By: History Editorial Network (HEN)
Published: | Updated:
3 min read
Cristiano Ronaldo, a prominent figure in the world of football, established his fashion brand CR7, which reflects his initials and shirt number. The first CR7 fashion boutique was launched on the island of Madeira, marking the beginning of his venture into the fashion industry. This boutique was not just a retail space but a representation of Ronaldo's personal brand, which has grown significantly over the years. Following the success in Madeira, a second boutique was opened in Lisbon, further expanding his brand's presence in Portugal. Ronaldo's foray into fashion was not limited to retail; he collaborated with Scandinavian manufacturer JBS Textile Group and New York fashion designer Richard Chai to co-design a range of underwear and socks. This collaboration resulted in a product line that was released in November 2013, showcasing Ronaldo's commitment to quality and style in his fashion endeavors. The CR7 brand has since expanded to include a variety of premium fashion items, solidifying Ronaldo's status not only as a sports icon but also as a successful entrepreneur in the fashion industry.

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