Secret Formula Moved to New Vault

The original secret formula of Coca-Cola, a closely guarded trade secret, was relocated from its previous storage at SunTrust Banks to a new vault designed for public display at the World of Coca-Cola museum in downtown Atlanta. This move was part of an effort to enhance the visitor experience and provide a glimpse into the history and significance of the Coca-Cola brand. The formula, which has been a key element of Coca-Cola's identity since its inception, is known for its unique blend of flavors and ingredients that contribute to its distinct taste. The vault itself is designed to be secure yet accessible, allowing visitors to appreciate the legacy of the beverage while ensuring the formula remains protected. The relocation of the formula to a public venue underscores Coca-Cola's commitment to transparency and engagement with its consumers, as well as its desire to celebrate its heritage in a way that is informative and entertaining.