Coca-Cola Takes Control of Innocent Drinks

Coca-Cola's acquisition of Innocent Drinks marked a strategic move to expand its portfolio in the health and wellness beverage sector. Innocent Drinks, known for its smoothies and juices, was initially founded in 1999 and quickly gained popularity for its natural ingredients and ethical branding. The company had previously attracted investment from Coca-Cola, which acquired a minority stake in Innocent Drinks in 2009. This initial investment allowed Coca-Cola to assess the brand's market potential and consumer appeal, which aligned with the growing trend towards healthier beverage options. By taking full control of Innocent Drinks, Coca-Cola aimed to leverage its extensive distribution network and marketing expertise to enhance the brand's reach and profitability.