Epic Games founded the Coalition for App Fairness

Epic Games established the Coalition for App Fairness in collaboration with thirteen other companies to advocate for improved conditions for app developers in major app stores. This initiative emerged in response to ongoing tensions between app developers and platform holders like Apple and Google, particularly regarding the fees imposed on in-app purchases and the restrictions placed on payment systems. The Coalition seeks to address these issues by promoting fairer practices and policies that would allow developers more freedom and flexibility in how they operate within app ecosystems. The formation of this Coalition highlights the growing discontent among developers over the control exerted by dominant app store operators and the financial burdens that come with it. By uniting various stakeholders, the Coalition aims to amplify their collective voice in negotiations and discussions with platform providers, pushing for reforms that would benefit a broader range of developers and ultimately enhance competition in the app market. The Coalition for App Fairness represents a significant step towards advocating for a more equitable digital marketplace, where developers can thrive without excessive fees and restrictions that limit their business models.