Alibaba Launches AliExpress Online Retail Service

Alibaba launched AliExpress.com as an online retail service that primarily features small Chinese businesses selling products to international customers. This platform has become a significant player in the global e-commerce landscape, particularly noted for its popularity in Russia, where it ranks as the most visited e-commerce site. AliExpress operates similarly to eBay, allowing sellers to list a wide variety of products, which has contributed to its extensive catalog and appeal to consumers worldwide. The platform facilitates cross-border trade, enabling small businesses in China to reach a global audience, thus enhancing their market opportunities and driving economic growth. The introduction of AliExpress has also influenced consumer behavior, as buyers can access a diverse range of products at competitive prices, often with direct shipping from manufacturers. This model has not only benefited consumers looking for affordable options but has also empowered small enterprises to expand their reach beyond local markets, fostering a more interconnected global economy.