P&G Transfers Duracell to Berkshire Hathaway

Procter & Gamble (P&G) transferred its battery brand Duracell to Berkshire Hathaway in a deal valued at approximately $13 billion. This strategic move was primarily driven by P&G's need to streamline its operations and focus on its core beauty and personal care segments, which had been experiencing sluggish growth. The divestiture allowed P&G to reallocate resources and capital towards more profitable areas of its business. The transfer was executed through an exchange of shares, marking a significant shift in P&G's portfolio management. Following the completion of the deal, Duracell became part of Berkshire Hathaway's diverse range of owned companies, which includes various well-known brands across different sectors. This acquisition not only enhanced Berkshire Hathaway's consumer goods portfolio but also provided P&G with the financial flexibility to invest in its remaining brands and initiatives. The impact of this transaction was felt across both companies, as it allowed P&G to concentrate on its primary business areas while enabling Berkshire Hathaway to expand its footprint in the consumer electronics market. The sale of Duracell is a notable example of how large corporations can strategically divest non-core assets to improve overall business performance and shareholder value.