Origin of P&G's Former Logo

P&G's former logo has its roots in the mid-19th century, originating as a simple cross painted by barge workers on the Ohio River. This cross was used to mark cases of P&G star candles, allowing workers to identify the products easily during transport. As the company evolved, it transformed this basic symbol into a more elaborate trademark featuring a man in the Moon, who gazes down upon thirteen stars. This design was intended to honor the original Thirteen Colonies, reflecting a connection to American history and heritage. The logo served not only as a brand identifier but also as a representation of the company's commitment to its roots and the values associated with its founding. Over the years, P&G's logo became widely recognized, contributing to the company's brand identity. However, the logo also attracted unwanted media attention in the 1980s, which led to controversies surrounding its imagery and implications. Despite the challenges, the logo remained a significant part of P&G's branding until it was eventually phased out. The evolution of the logo illustrates the company's journey from a small candle maker to a global consumer goods leader, showcasing how branding can reflect both a company's history and its response to public perception.