Prince Harry’s Travalyst Launches Eco-Travel Campaign Promoting Sustainable Tourism

Prince Harry, the Duke of Sussex, launched an eco-travel campaign through his non-profit organization Travalyst in May 2022, aimed at encouraging more sustainable travel practices and raising awareness about the environmental impact of tourism. The campaign was introduced through a video broadcast on Māori Television, featuring New Zealand personalities Rhys Darby and Dave Fane. The video highlighted the importance of making environmentally conscious decisions while traveling and encouraged audiences to reflect on how their choices affect natural ecosystems and local communities. By using well-known public figures, the campaign sought to engage a wider audience and communicate its message in an accessible format. Travalyst, founded by Prince Harry in 2019, works with major global partners in the travel and technology sectors to promote sustainability standards and improve transparency for travelers. The campaign formed part of its broader efforts to influence industry practices and consumer behavior by encouraging more thoughtful travel decisions. It emphasized reducing environmental impact, including carbon emissions, and supporting destinations that prioritize responsible tourism. The initiative aligned with ongoing global discussions around climate change and the role of tourism in environmental sustainability. Through its messaging, the campaign encouraged travelers to consider long-term environmental and social impacts when planning trips, reinforcing Travalyst’s focus on promoting sustainable tourism practices across the industry.