Publication of Patek Philippe Magazine
Geneva, Switzerland
Watch Industry
Publishing
Luxury Goods
3 min read
Updated By: History Editorial Network (HEN)
Published:
Updated:
The publication of the Patek Philippe Magazine marked a strategic initiative by Philippe Stern, who became the president of Patek Philippe in the early 1990s. This magazine, released biannually, is specifically tailored for the brand's watch owners, providing them with exclusive insights into the world of horology and the heritage of Patek Philippe. The magazine serves not only as a communication tool but also as a means to strengthen the bond between the brand and its clientele. It features a range of articles that delve into the craftsmanship, history, and innovations of Patek Philippe watches, enhancing the appreciation of the brand's legacy among its owners. The magazine has also attracted contributions from notable writers, including Nobel Laureates Gao Xingjian and José Saramago, which adds a literary dimension to its content and elevates its status within the luxury watch community. This initiative reflects Patek Philippe's commitment to fostering a deeper connection with its customers and promoting the art of watchmaking.
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Primary Reference
Patek Philippe, The International Magazine
