Founding of Carrefour Hypermarkets

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 | Business | Innovation |
Updated By: History Editorial Network (HEN)
Published: 
3 min read

In the 1960s, the concept of a hypermarket was virtually non-existent. However, on June 15, 1963, Carrefour introduced the world to a new shopping experience by establishing one of the first hypermarket chains. The brainchild of Marcel Fournier, Denis Defforey, and Jacques Defforey, Carrefour aimed to revolutionize retail by combining a supermarket and a department store under one roof. Carrefour's innovative approach quickly resonated with consumers and the hypermarket chain experienced rapid growth, expanding both domestically and internationally. By offering a wide range of products at competitive prices and providing a convenient one-stop shopping destination, Carrefour became a preferred choice for many shoppers around the world. Today, Carrefour is recognized as one of the largest hypermarket chains globally, with thousands of stores in numerous countries. The establishment of Carrefour back in 1963 laid the foundation for the success of the hypermarket model and transformed the retail industry. #Carrefour #Hypermarket #RetailRevolution #Innovation
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