Announced candidacy for President of the United States
| Political |
Updated By: History Editorial Network (HEN)
Published:
6 min read
On June 16, 2015, Donald Trump descended the escalator of Trump Tower in New York City and made an announcement that would dramatically alter the course of American politics: he was running for President of the United States. This moment marked the beginning of a campaign that many initially dismissed as a publicity stunt but ultimately led to one of the most surprising and consequential political victories in U.S. history.
The Announcement
Trump's candidacy announcement took place in the atrium of Trump Tower, a building emblematic of his wealth and success. Surrounded by supporters and with his family by his side, Trump delivered a speech that was bold, controversial, and reflective of the unconventional campaign he would go on to run.
In his speech, Trump declared, "We need somebody that literally will take this country and make it great again. We can do that." This line introduced his now-famous campaign slogan, "Make America Great Again," which would become central to his appeal and brand throughout the election.
Trump's speech was marked by sharp criticism of the political establishment, his opponents, and, most notably, his comments on immigration, which sparked immediate controversy. He described Mexican immigrants as "bringing drugs, bringing crime, they're rapists," while also saying, "some, I assume, are good people." These remarks drew widespread condemnation but also resonated with a significant portion of the electorate, particularly those who felt left behind by the political and economic status quo.
The Reaction and Campaign Strategy
Trump's announcement was met with a mix of skepticism and ridicule by many political analysts and media outlets. Given his background as a real estate mogul and reality TV star with no prior political experience, few believed that Trump would be a serious contender for the Republican nomination, let alone the presidency.
However, Trump's candidacy quickly gained traction. His unfiltered style, willingness to break with political norms, and ability to tap into the frustrations of a broad swath of the American public set him apart from the other Republican candidates. Trump focused on issues like illegal immigration, trade, and national security, while positioning himself as an outsider who could "drain the swamp" of Washington, D.C. politics.
Trump's strategy of leveraging media coverage, particularly through provocative statements and social media, kept him constantly in the public eye. His rallies drew large crowds, and his campaign effectively utilized his celebrity status to maintain momentum. Despite numerous controversies, including allegations of sexism, racism, and dishonesty, Trump's base of support remained strong, particularly among white working-class voters who felt alienated by both major parties.
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Primary Reference: Donald J. Trump – The White House

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