Launch of Global Always Coca-Cola Campaign

The launch of the Global Always Coca-Cola Campaign marked a pivotal moment in the company's advertising strategy, aiming to reinforce the brand's identity on a worldwide scale. This campaign was notable for its use of animated polar bears, which became iconic symbols of the brand. The campaign was designed to evoke feelings of happiness and togetherness, aligning with Coca-Cola's long-standing message of sharing joy. The advertisements were broadcasted in various countries, showcasing the brand's commitment to a unified global presence while also adapting to local cultures. The polar bears, depicted enjoying Coca-Cola in a wintery setting, resonated with audiences and contributed to the campaign's success. The campaign was part of a broader marketing strategy that sought to connect emotionally with consumers, emphasizing the brand's values of refreshment and enjoyment.