Cola Classic vs New Coke Overview

Coca-Cola, one of the most recognized brands globally, has undergone significant changes since its inception. The original formula, created in the late 19th century, was marketed as a tonic for various ailments. The introduction of the first coupon for a free glass of Coca-Cola in the late 1880s marked a pivotal moment in marketing history, as it was believed to be the first coupon ever distributed. This innovative strategy helped to promote the drink effectively, leading to widespread popularity. By the early 20th century, Coca-Cola had redeemed millions of these coupons, indicating a strong consumer interest and establishing a foundation for the brand's future marketing efforts. The company continued to evolve its product offerings, leading to the introduction of New Coke in the mid-1980s, which aimed to compete with rival brands and adapt to changing consumer tastes.