Sir Henry Cole's Christmas card creation during industrial revolution sparked greeting card industry.
| Tradition |
Updated By: History Editorial Network (HEN)
Published: | Updated:
4 min read
In the early 19th century, the industrial revolution was transforming society and creating new opportunities for communication and commerce. Amid this period of change, Sir Henry Cole, a prominent figure in the development of the British postal system, played a pivotal role in what would become a longstanding tradition. Seeking a way to encourage ordinary people to use the new postal services, he partnered with artist John Callcott Horsley to create an innovative product—a commercial Christmas card.
The card featured a triptych design. The central panel depicted a family celebrating together, complete with festive cheer, while the side panels illustrated acts of charity. This design was unique in its time, making the card not only a greeting but also a gentle reminder of the charitable spirit associated with the holiday season.
The initial print run was approximately 1,000 cards, sold for a shilling each, making this an accessible yet novel way for people to send holiday greetings. The commercial Christmas card became an instant success, rapidly gaining popularity among the public. It met with mixed reactions; some praised the convenience and creativity, while others criticized the depiction of a child consuming a glass of wine.
The inception of the commercial Christmas card had broad implications. It spurred the growth of the greeting card industry, leading to the formation of many businesses dedicated to card production. In modern times, billions of Christmas cards are exchanged annually around the world, highlighting the enduring legacy of Sir Henry Cole's innovation.
This simple yet profound idea of sending a card to express sentiments during the holiday season has expanded beyond Christmas to other occasions, embedding itself into cultures globally. It underscores the significance of personal connections and the expression of goodwill.
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Primary Reference: Sir Henry Cole And The First Victorian Christmas Card.
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