Company Renamed to Current Name in 2007

On 09/01/2007, Apple CEO Steve Jobs announced during his keynote address at the Macworld Expo in San Francisco that Apple Computer, Inc. would be renamed Apple Inc. The change reflected the company’s expanding product lineup beyond Macintosh computers and into broader consumer electronics and digital services. Jobs introduced the new name as part of a presentation outlining Apple’s evolving focus, stating that the company was no longer just a computer manufacturer. The announcement coincided with the unveiling of new non computer products, including the original iPhone and Apple TV. During the keynote, Jobs described Apple as combining three product categories: the Macintosh, the iPod, and the newly introduced iPhone. The removal of the word Computer from the corporate name was presented as aligning the brand with this broader portfolio, which by early 2007 already included iPods, iTunes software, and digital media services in addition to Macs. Apple formally adopted the name Apple Inc. shortly after the keynote, reflecting its transition into a company producing smartphones, media devices, and digital platforms. The renaming took place at a time when iPod sales were a major portion of Apple’s revenue, and the iPhone announcement marked the company’s entry into the mobile phone market. The Macworld Expo keynote on 09/01/2007 therefore introduced both the corporate rebranding and new product categories during the same event in San Francisco.