Launch of the Virgin Atlantic Website

In 1997, we launched our official website, establishing a presence on the internet as digital technology began changing how passengers accessed airline information and planned their journeys. The launch gave Virgin Atlantic a new channel for communicating with customers beyond traditional travel agents, telephone services and printed materials. The website represented an early step in the development of our digital customer services, at a time when the commercial internet was becoming increasingly accessible. It provided a foundation for the gradual expansion of online travel information and customer interactions, as airlines began exploring how the internet could support the travel experience. For Virgin Atlantic, the launch was part of adapting to changing customer expectations and the growing role of digital communication in the airline industry. It established an online presence that could develop alongside our existing sales and customer service channels.