Acquisition of Ubitricity

Shell has made strategic moves to enhance its presence in the electric vehicle (EV) charging market by acquiring Ubitricity, which operates the largest public charging network for EVs in the United Kingdom. This acquisition aligns with Shell's broader strategy to transition towards renewable energy and expand its services in the power supply chain. Following the acquisition, Shell announced plans to rebrand Ubitricity chargepoints under the Shell Recharge brand. This rebranding effort is part of Shell's initiative to create a unified identity for its EV charging solutions, making it easier for consumers to recognize and access charging services. The Ubitricity network, known for its innovative approach to charging, particularly through lamp post charging solutions, is expected to benefit from Shell's extensive resources and infrastructure, potentially leading to an increase in the number of charging points available to EV users in the UK. The rebranding is anticipated to enhance customer experience and promote the adoption of electric vehicles by providing a more recognizable and reliable charging network.