Branson announced naming a new aircraft 'Air Colbert' on The Colbert Report.

On August 1, 2007, Richard Branson appeared on The Colbert Report, where he announced that Virgin America would name one of its new aircraft "Air Colbert" in honor of the show's host, Stephen Colbert. This playful gesture came after Colbert campaigned to have something named after him, a recurring joke on his show. Branson’s appearance and the announcement became a lighthearted moment, blending humor with Virgin America's brand promotion. The aircraft, emblazoned with the name Air Colbert, was part of Virgin America's fleet and symbolized the airline's modern, fun approach to air travel, aligning with Colbert's irreverent and comedic style. This move further showcased Branson's marketing genius, leveraging popular culture to generate buzz for his new airline. #MomentsOfLife #MoofLife_Moment #MoofLife #RichardBranson #VirginAmerica #AirColbert #StephenColbert #2007 #TheColbertReport #BrandMarketing