Rebranding to Procter & Gamble Entertainment

Procter & Gamble Productions underwent a rebranding to become Procter & Gamble Entertainment (PGE), marking a strategic shift in its focus towards multiple-platform entertainment production. This transition included the introduction of a new logo that reflected the company's commitment to diversifying its entertainment offerings. The rebranding was part of a broader initiative to enhance the visibility and impact of P&G's entertainment ventures, aligning them more closely with contemporary media consumption trends. By embracing various platforms, PGE aimed to reach wider audiences and engage them through innovative storytelling and content creation. One notable project funded by PGE was a six-episode series titled 'Activate,' which aired on National Geographic. This series addressed critical global issues such as extreme poverty, inequality, and sustainability, showcasing P&G's dedication to social responsibility and its partnership with not-for-profit organizations like Global Citizen. The collaboration with a reputable production company further emphasized PGE's commitment to high-quality content that resonates with viewers and promotes meaningful conversations around pressing societal challenges. Through these efforts, PGE not only expanded its brand presence but also positioned itself as a key player in the entertainment industry, leveraging its resources to create impactful narratives that align with its corporate values.