Production of 'Will and Dewitt'

Procter & Gamble Productions (PGP) collaborated with Cookie Jar Group to create the Flash-animated children's series 'Will and Dewitt'. The series centers around Dewitt, a character that serves as the mascot for the Pampers baby product line's former sub-brand, Kandoo. This partnership aimed to engage young audiences and promote the Kandoo brand through entertaining content. The show was designed to appeal to children by incorporating educational themes and relatable scenarios, thereby fostering a connection between the brand and its target demographic. The animation style and storytelling were tailored to capture the attention of preschoolers, making it suitable for family viewing. In addition to the series, PGP also sponsored Family Movie Night in collaboration with Walmart, which aired on various broadcast networks. This initiative was part of a broader strategy to enhance brand visibility and connect with families through quality entertainment. The production of 'Will and Dewitt' and the associated promotional efforts reflect PGP's commitment to leveraging media as a tool for brand engagement, particularly in the competitive children's market. The series not only served as a platform for brand promotion but also contributed to the landscape of children's programming by providing content that was both entertaining and educational.