Meghan and Harry hire new crisis PR firm in the US

In September 2019, Prince Harry and Meghan Markle, the Duke and Duchess of Sussex, engaged the New York-based public relations firm Sunshine Sachs to support their media and communications strategy in the United States. The move came during a period of increasing international attention on the couple, particularly as they expanded their public profile beyond the United Kingdom. Sunshine Sachs, known for representing high-profile figures in entertainment, politics, and business, was brought on to assist with strategic communications, including media relations and public messaging. The decision to work with a U.S.-based firm reflected the couple’s growing engagement with American audiences and media outlets, even while they were still active senior members of the British Royal Family. The partnership coincided with their official tour of Southern Africa in September and October 2019, as well as heightened media scrutiny surrounding their public roles and personal lives. At the time, the couple continued to operate within the framework of royal communications while also exploring broader media strategies. The relationship with Sunshine Sachs continued after their transition away from senior royal duties in 2020, as Prince Harry and Meghan Markle established independent professional and philanthropic ventures in the United States.