PepsiCo Suspends Sales in Russia

PepsiCo's decision to suspend sales in Russia was a direct response to the geopolitical tensions following the Russian invasion of Ukraine. The company faced increasing pressure from various stakeholders, including consumers and advocacy groups, to halt its operations in Russia. On March 8, 2022, CEO Ramon Laguarta communicated the company's decision to suspend the sale of its flagship products, including Pepsi-Cola, 7 Up, and Mirinda, along with all capital investments and promotional activities in the country. This move was part of a broader trend where numerous multinational corporations reevaluated their presence in Russia amid the ongoing conflict. Despite the suspension of its beverage brands, PepsiCo emphasized its commitment to continue providing essential products such as milk, baby formula, and baby food. This decision was made to support the livelihoods of approximately 20,000 employees in Russia and the 40,000 agricultural workers involved in its supply chain, highlighting the company's focus on social responsibility even in challenging circumstances.