NVIDIA settles a false advertising lawsuit related to the GTX 970 VRAM configuration.

United States
3 min read

Updated By: History Editorial Network (HEN)
Published: 
In 2016, NVIDIA settled a false advertising lawsuit related to the GeForce GTX 970 graphics card, following widespread controversy over its memory configuration. Initially marketed as having 4GB of VRAM, it was later revealed that only 3.5GB operated at full speed, while the remaining 0.5GB was significantly slower, which could lead to performance inconsistencies in certain scenarios. This discrepancy prompted consumer backlash and a class-action lawsuit accusing NVIDIA of misleading advertising. To resolve the dispute, NVIDIA agreed to a $30 settlement per customer, totaling around $1.3 million, without admitting any wrongdoing. The case served as a critical reminder about transparency in tech marketing and the importance of clear communication between hardware manufacturers and consumers. While the GTX 970 remained a popular and powerful GPU for its time, the incident briefly dented NVIDIA’s reputation and highlighted the growing scrutiny that tech companies face in a highly informed and vocal consumer market. #MomentsOfLife #MoofLife_Moment #MoofLife #NVIDIA #GTX970 #VRAMControversy #FalseAdvertising #TechTransparency #ConsumerRights #GamingHardware
Primary Reference
Nvidia