Bandura describes concept of observational learning by published Social Learning Theory

Albert Bandura introduced the concept of observational learning as a means to understand how individuals acquire new behaviors through the observation of others. This theory posits that learning can occur without direct reinforcement or punishment, challenging traditional behaviorist views that emphasized direct experience as the primary means of learning. Bandura's work highlighted the importance of modeling, where individuals imitate behaviors observed in others, particularly in social contexts. This concept was particularly influential in explaining aggressive behaviors, as Bandura demonstrated through experiments that children who observed aggressive actions were more likely to replicate those behaviors. His research underscored the role of social influences in shaping behavior, suggesting that individuals learn not only from their own experiences but also from the actions and consequences faced by others. The implications of observational learning extend beyond aggression, impacting various fields such as education, psychology, and media studies, where understanding the effects of modeled behavior is crucial for developing effective interventions and educational strategies. Bandura's findings have been supported by numerous studies, establishing observational learning as a fundamental mechanism in human development and socialization.