Gucci launched 34 lawsuits for counterfeiting

Gucci, a luxury fashion brand, became a prominent target for counterfeiters during the 1970s due to its rising popularity. The brand's distinctive designs and high-quality materials made it an attractive option for imitation. In response to the growing threat of counterfeiting, Gucci took proactive legal measures to protect its intellectual property. In a notable instance, the brand launched 34 lawsuits specifically aimed at counterfeiting in a single year. This aggressive legal strategy was part of a broader effort to combat the widespread imitation of its products, which included thousands of confiscations and lawsuits globally by the mid-1980s. The introduction of unique techniques, such as the brindle pigskin tanning method, further distinguished Gucci's products and made them more challenging to replicate. This commitment to protecting its brand integrity not only helped Gucci maintain its reputation but also set a precedent for other luxury brands facing similar challenges in the fashion industry.