Gucci Becomes Subsidiary of PPR

Gucci, a globally recognized luxury brand, faced significant challenges during the late 20th century, particularly due to internal family conflicts that led to a loss of control by the Gucci family. This turmoil culminated in a complete ousting of the family from the company's capital structure. The brand's reputation and financial stability were severely impacted during this period, necessitating a strategic revival to restore its former glory. In the aftermath of these challenges, Gucci underwent a transformation that positioned it for future growth and success. The turning point came when the French conglomerate PPR acquired Gucci, marking a new chapter in the brand's history. This acquisition allowed Gucci to leverage PPR's resources and expertise in the luxury market, facilitating a comprehensive revitalization of its product lines and marketing strategies. Under PPR's ownership, Gucci not only regained its status as a leading luxury brand but also expanded its global reach, contributing to the overall growth of the luxury goods sector. The acquisition by PPR, which later rebranded itself as Kering, was instrumental in Gucci's resurgence, enabling the brand to innovate and adapt to changing consumer preferences while maintaining its heritage and identity.