Frida Giannini appointed creative director

Frida Giannini's appointment as creative director of Gucci marked a pivotal moment in the brand's history. Having joined Gucci as a handbag designer in 2002, she quickly rose through the ranks, becoming head of accessories in 2004 and then taking on the role of creative director for women's ready-to-wear and accessories in 2005. Her extensive experience within the company positioned her well to lead the creative vision of one of the most recognized luxury fashion brands in the world. Giannini's tenure was characterized by a blend of modernity and a nod to the brand's rich heritage, often drawing inspiration from the archives established during Tom Ford's influential period at Gucci. This approach garnered both acclaim and criticism, as some purists felt that the brand was overly reliant on past designs while others appreciated her ability to reinterpret classic elements for contemporary audiences. Under her leadership, Gucci expanded its product lines and enhanced its global presence, contributing to a significant increase in sales and brand visibility.