The Way Forward Plan Announced
| Business Strategy | Corporate Restructuring | Human Resources Management |
Updated By: History Editorial Network (HEN)
Published:
3 min read
The Way Forward Plan was a strategic initiative aimed at restructuring a major automotive company to better align with market conditions. The plan involved resizing the organization, which included the difficult decision to close 14 factories and eliminate approximately 30,000 jobs. This move was necessary to address inefficiencies and to phase out unprofitable vehicle models that were no longer viable in a competitive market. The restructuring was part of a broader effort to streamline operations and improve financial performance, reflecting the challenges faced by the automotive industry during that period. In addition to workforce reductions and factory closures, the plan also emphasized the introduction of new vehicle types, particularly focusing on the development of Crossover SUVs, which were designed to meet changing consumer preferences for versatile and fuel-efficient vehicles. This shift not only aimed to revitalize the product lineup but also to position the company more favorably in a rapidly evolving automotive landscape.

Explore the Life Moments of Ford Motor Company | 