Dior Parfums Sold to Moët-Hennessy

The sale of Dior Parfums to Moët-Hennessy marked a pivotal transition in the luxury goods sector, particularly in the fragrance market. This transaction occurred as a result of the financial difficulties faced by Boussac, the parent company of Dior, which was primarily a textile firm. Despite the change in ownership, the operations of the House of Dior remained unaffected. This stability allowed the brand to continue its legacy in high fashion and luxury products. Following the acquisition, the Christian Dior Cosmetics business was established, leading to the introduction of an exclusive line of cosmetics in the subsequent year. This expansion into cosmetics demonstrated Dior's commitment to diversifying its product offerings and solidifying its position in the luxury market.