New Coke Renamed to Coke II

In the early 1980s, Coca-Cola faced declining market share and increasing competition from Pepsi. In response, the company developed a new formula, which was introduced as 'New Coke.' This change aimed to modernize the brand and appeal to younger consumers. However, the launch of New Coke led to widespread consumer backlash. Loyal customers expressed their dissatisfaction through protests and vocal criticism, leading to a significant public relations challenge for the company. The negative response prompted Coca-Cola to revert to its original formula, which was rebranded as Coca-Cola Classic. This decision was made to restore consumer trust and loyalty, highlighting the importance of brand heritage in the beverage industry.