Creation of the Santos watch

The creation of the Santos watch is rooted in the needs of early aviation. Brazilian aviator Alberto Santos-Dumont expressed concerns to Louis Cartier regarding the impracticality of using pocket watches while flying. This conversation led Cartier to design a wristwatch that was not only functional but also stylish, featuring a distinctive square bezel. The Santos watch became notable as it was the first men's wristwatch produced by Cartier, marking a significant shift in watch design from pocket to wrist. This innovation catered to the demands of a new era where convenience and practicality were paramount for aviators and other active individuals. The watch was well-received, not only by Santos-Dumont but also by a broader audience, establishing a new trend in the watch industry.