Creation of the Maxi Oval watch

The Maxi Oval watch was introduced by Cartier as part of their ongoing commitment to innovation in luxury timepieces. This model was designed to stand out in a market that was increasingly competitive, showcasing Cartier's ability to blend artistry with functionality. The creation of the Maxi Oval watch marked a significant expansion of Cartier's offerings, which included a variety of unique designs that appealed to a discerning clientele. The oval shape of the watch was a departure from traditional round designs, allowing for a more modern aesthetic that resonated with consumers looking for something distinctive. This design choice not only highlighted Cartier's craftsmanship but also reflected broader trends in fashion and design during this period, where unique shapes and styles were becoming more popular among luxury goods.