Cadbury's UK Operations in 2004

Cadbury, a prominent name in the UK confectionery market, operates under the umbrella of Mondelez International. As of August 2004, the company had established a significant presence in the UK with eight factories and a workforce of approximately 3,000 employees. This operational scale highlights Cadbury's role as a key player in the confectionery sector, contributing to both local employment and the broader economy. The brand is well-known for its chocolate products, but it also extends its portfolio to include biscuits, such as Cadbury Fingers, which are marketed under the Cadbury brand. This diversification into biscuits reflects Mondelez's strategy to leverage the Cadbury brand across various product categories, enhancing its market reach and consumer appeal. In addition to its core chocolate offerings, Mondelez's ownership of other brands like Fry's and Maynards Bassetts further strengthens its position in the confectionery landscape. The creation of Maynards Bassetts through the merger of Bassett's and Maynards illustrates the company's commitment to expanding its product range and catering to diverse consumer preferences. The operational framework of Cadbury in the UK not only underscores its manufacturing capabilities but also its strategic alignment with consumer trends, ensuring that it remains competitive in a dynamic market. The combination of a robust workforce, multiple production facilities, and a diverse product lineup positions Cadbury as a significant contributor to the UK's confectionery industry.