Cadbury World Established in Dunedin

Cadbury World was established as a tourist attraction at the Dunedin factory, showcasing the brand's rich history and chocolate-making process. The attraction included a large chocolate waterfall, which became a focal point for visitors. This initiative was part of Cadbury's strategy to engage with the public and promote its products in a more interactive manner. The establishment of Cadbury World not only highlighted the significance of the Dunedin factory in the company's operations but also aimed to boost local tourism by drawing visitors interested in the chocolate-making experience. The factory itself has been a key player in the region's economy, contributing to job creation and local business support. However, the closure of the Auckland factory in 2007, which resulted in the loss of 200 jobs, underscored the challenges faced by the company in maintaining its manufacturing presence in New Zealand. Despite these challenges, Cadbury World has continued to attract tourists, providing insights into the chocolate industry and the brand's legacy.