Phil Rumbol and the Cadbury Gorilla

Phil Rumbol played a pivotal role in shaping the advertising landscape for Cadbury, particularly through the creation of the iconic Cadbury Gorilla advertisement. This advertisement featured a gorilla playing the drums to Phil Collins' "In the Air Tonight," which became a cultural phenomenon and significantly boosted Cadbury's brand visibility. The ad was part of a broader marketing strategy that aimed to rejuvenate the Cadbury brand and connect with a younger audience. The success of the Gorilla ad was evident in its reception; it garnered numerous awards and was widely discussed in media and advertising circles, showcasing the effectiveness of creative advertising in driving consumer engagement. The ad's unique concept and execution not only resonated with viewers but also contributed to an increase in sales for Cadbury products during its airing.