Alf Mizzi & Sons Marketing took over Cadbury distribution

Alf Mizzi & Sons Marketing (Ltd) assumed the importation and distribution of Cadbury products, along with several other brands under Mondelez International. This transition marked a strategic move to enhance the availability and visibility of Cadbury products in the Maltese market. The majority of these products are sourced directly from the UK, ensuring that the quality and authenticity associated with the Cadbury brand are maintained. The takeover not only streamlined the distribution process but also allowed for a more focused marketing approach tailored to local consumer preferences. In conjunction with the distribution takeover, Sloane Ltd. was appointed to handle the advertising for Cadbury. This partnership proved effective, as Sloane Ltd. developed market-specific commercials that resonated with the Maltese audience. The shift to digital advertising significantly expanded the reach of Cadbury's marketing efforts, allowing the brand to connect with a larger segment of the population than previously possible. This strategic alignment between distribution and marketing has contributed to the strengthening of Cadbury's presence in Malta, enhancing brand recognition and consumer engagement.