Bhutan Exports Wine Internationally for the First Time

In a milestone for Bhutan's burgeoning viticulture, the Bhutan Wine Company (BWC) exported its inaugural vintage internationally for the first time on November 15, 2025, shipping 500 cases of the 2023 Pinot Noir and Chenin Blanc blend to premium outlets in the United States, United Kingdom, and India. Founded by American expats Mike Juergens and Ann Cross in 2018 after a serendipitous marathon visit, BWC planted Bhutan's first commercial vineyards in 2019 across nine sites spanning 150m to 2,788m elevations in the Himalayan foothills, embracing the kingdom's carbon-negative ethos and Gross National Happiness philosophy. Crafted from imported French clones adapted to rich red soils and short seasons, the wines—praised by Jancis Robinson for their "pure varietal flavors and excellent balance"—marry Bhutanese ara spirit infusions with global appeal, targeting eco-conscious connoisseurs. This debut, following a Bonhams auction of historic barrels, is projected to generate $1.5 million in revenue, employing 95 locals and funding organic farming transitions. Proponents hail it as a blueprint for sustainable diversification beyond hydropower and tourism, potentially elevating Bhutan's global brand. Critics caution on climate vulnerabilities like monsoons and hail, urging resilient hybrids. As bottles grace Bangkok tastings and London cellars, Bhutan's "Thunder Dragon" elixir symbolizes harmonious innovation, blending ancient serenity with modern oenology in the world's newest wine frontier.