Alibaba Creates Live Entertainment Business Unit

Alibaba established a live entertainment business unit within its Digital Media and Entertainment Group to enhance its offerings in the live event sector. This unit consolidates several key components, including the entertainment ticketing platform Damai, and the content creation and technology units MaiLive and Maizuo. The primary objective of this initiative is to create a comprehensive platform for various live events, which encompasses concerts, theatrical performances, esports, and sports events. By integrating these services, Alibaba aims to streamline the ticketing process and improve the overall experience for both event organizers and attendees. In addition to ticketing, the new business unit is designed to support content partners by leveraging Alibaba's extensive data capabilities to optimize offline shows. This strategic move allows for better audience targeting and engagement, ultimately enhancing the success of live events. Furthermore, the unit includes the online digital distribution service 9Apps, which facilitates the hosting of downloadable content and applications. This integration not only broadens Alibaba's reach in the entertainment industry but also positions the company as a significant player in the live entertainment market, catering to the growing demand for immersive and interactive experiences.