Virgin Atlantic Introduces Low-Alcohol and Alcohol-Free Drinks Menu

In January 2019, we introduced No Lo, a dedicated selection of low-alcohol and alcohol-free cocktails for passengers travelling in Economy, Premium and Upper Class. Developed in partnership with British non-alcoholic spirits producer Seedlip and Australian vermouth brand Regal Rogue, the menu gave customers more choice over what to drink during their flights. The new selection included two alcohol-free cocktails, Red Sky at Night and Shepherd's Delight, both made with Seedlip Spice and Fever-Tree mixers. Two lower-alcohol options, The Bold Mule and The Bold Spritz, featured Regal Rogue Bold Red vermouth. The drinks were designed to offer alternatives for passengers who preferred not to consume alcohol or wanted to reduce their intake without limiting their choices to traditional soft drinks. The launch coincided with Dry January and reflected growing customer interest in lower-alcohol beverages. It also extended our existing relationship with Seedlip, whose drinks had been introduced in Virgin Atlantic Clubhouses in 2017. In January 2019, the partnership included a dedicated alcohol-free cocktail pop-up at our Los Angeles Clubhouse, featuring drinks created by local bartenders. By introducing the No Lo menu across all three cabins, we broadened our onboard drinks offering while giving passengers greater flexibility in their inflight dining experienc