Disney Ends 2D Animation Development

 United States
Animation
Film Industry
Corporate Decisions
2 min read

Updated By: History Editorial Network (HEN)
Published: 
In March 2013, Disney announced a strategic shift in its animation production, indicating that there were no 2D animated films in development. This decision marked a significant transition for the company, which had a long-standing tradition of hand-drawn animation that had produced numerous classic films. Following this announcement, the hand-drawn animation division was closed, resulting in the layoff of several veteran animators who had contributed to Disney's legacy in animation. This move reflected a broader industry trend towards computer-generated imagery (CGI), which had gained popularity due to its ability to create visually stunning and commercially successful films. The closure of the 2D animation division signified a departure from the traditional animation techniques that had defined Disney's early successes, such as "Snow White and the Seven Dwarfs" and "The Lion King."
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