Royal Family Welcomes Starbucks to Brunei, the Company’s 64th Country

Starbucks has officially entered Brunei, marking the global coffee giant’s presence in its 64th country, and the launch was nothing short of regal. The opening was warmly welcomed by Brunei’s Royal Family, reflecting the nation’s strong support for international brands that align with quality, sustainability, and community values. The debut store blends Starbucks’ iconic café culture with local Bruneian design elements, creating a space that feels both globally familiar and culturally rooted. Beyond serving coffee, Starbucks aims to contribute to Brunei’s growing café culture by creating jobs, supporting local suppliers, and offering a modern social space for residents and visitors alike. This expansion highlights Starbucks’ continued focus on Southeast Asia as a key growth region and demonstrates how global brands can respectfully integrate into local traditions. With Brunei now on its global map, Starbucks strengthens its mission to inspire and nurture the human spirit—one cup, one neighborhood, and now, one new nation at a time.